Understanding the markets

Investment Advice & Management Firm Serving London, Cambridge & Beyond

Investment advice is a fundamental part of our business.


At Cantab Asset Management, we provide advice and management services to both individual clients and companies in London, Cambridge and beyond.


The role we play in providing investment advice to our clients is one of the keys to our success as an investment management firm. We appreciate that each client presents a unique proposition and we work hard to fully understand their situation so that we can effectively and efficiently give strategic investment advice. Our goal is to offer the best investment choices, matching our clients' needs on a bespoke basis. Our investment advice is only given after a full and thorough examination of each client's complete situation. We focus on defining the types of assets that best suit our clients' needs and advise them on the selection of appropriate investment assets - be that cash, interest earning investments, equity investments, property or other alternatives. We agree, implement and monitor investment strategies on behalf of our clients.

Our investment management firm provides services including advising on a client's portfolio on a regular basis. We help our clients agree on an investment strategy as well as the implementation thereof. We are used to dealing with compliance issues arising in relation to restricted entities.

Investment Committee

The Investment Committee, made up of several Directors and industry practitioners with significant knowledge and experience, meets regularly. The Committee reviews the reports of the Investment Manager and provides a sounding board for those involved in the process of asset allocation and fund manager selection. The committee is committed to ensuring that good information flows to the Investment Manager to provide the best environment for the advice provided to our clients with the aim of achieving good results over future years consistent with individual situations and attitudes to risk.


There are many different views and approaches to risk. If a group of people is asked about their attitude to risk, many different answers and perspectives will usually be forthcoming.

We look at risk need, risk tolerance and risk capacity.

To achieve higher investment returns, it is normally expected that a higher level of risk will be taken. Future needs and objectives will assist in guiding the appropriate level of risk to be incorporated into the structure of the investment portfolio that we recommend.

Risk tolerance will be important in determining a view of the amount of volatility to be accommodated and will assist us in ascribing an appropriate level of risk.

Risk capacity is looking at the amounts that can afford to be lost under normal circumstances without affecting financial aims. Factors which will be involved here include age and stage of life, proximity to retirement, health and dependents’ financial positions.

Risk Warnings

Past performance is not a guide to future performance. The value of investments and the income therefrom is not guaranteed and can fall as well as rise due to stock market and currency movements. When you sell your investment, you may get back less than you originally invested. The value of overseas securities will be influenced by the rate of exchange which is used to convert these to sterling. The opinions expressed herein are those of Cantab Asset Management Ltd and should not be construed as investment advice.

Investment Advice includes

  • Portfolio construction, using a clear and transparent asset allocation model, based on your objectives and attitude to risk, the main assets being Equities (UK, European, US, Japanese, Emerging Markets); Cash and Fixed Interest; Alternative Investments (for example Infrastructure) and Property funds;
  • Annual/Half Yearly/Quarterly portfolio review (depending on the agreed service level), including performance against objectives, and risk profile.
  • Implementation of your instructions with no specific transaction charge, other than those made by the provider - we have no incentive to trade other than to benefit the performance of the portfolio.
  • Valuations at agreed dates and online.
  • Liaising with other advisers (tax accountant, solicitor).
  • Client Newsletters (Financial News).
  • Client seminars

Our investment management firm serves private clients and institutional clients and in Cambridge, London and beyond.

Cantab Portfolio Performance

Active vs Passive

Comparing Asset Classes

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